One URL

  • One URL
    Time Warner Cable Site Re-Design

    At Ogilvy I was working on various projects for Time Warner Cable who in this case wanted to rebrand itself including their website. The idea behind these concepts was to bring all three branches of Time Warner Cable under one URL. The consumer, business and corporate websites would bring a very fractured brand together. The following are the comps I created in exploration and finally leading to approval. Once approval was made I then went ahead and designed all the UI elements. To facilitate a speedy choice in direction, architecture and UI we decided to illustrate the roughly the site maps, I created all the illustrations for these.