Water

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Created: 03/05/12
Last Edited: 05/09/14
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Description
Radoxist studio was asked by SID LEE advertising agency to produce a series of visuals for One drop - organization that develops projects with an international scope, in which water plays a central role.

The aim was to emphasize the fact how much water is required to produce everything we eat.

Various techniques was used to produce these visuals - photo shooting, stock images, through CGI retouching to 3d modeling. Special thanks to Matej Kmet and Stefan Gura.
  • Agency - Sid Lee
    Client - One drop
    Art director - Julien de Preux
    Creative director - Eva Van den Bulcke
    Dana Klyszejko

    Radoxist studio was asked by SID LEE advertising agency to produce a series of visuals for One drop - organization that develops projects with an international scope, in which water plays a central role.

    The aim was to emphasize the fact how much water is required to produce everything we eat.

    Various techniques was used to produce these visuals - photo shooting, stock images, through CGI retouching to 3d modeling. Special thanks to Matej Kmet and Stefan Gura.
  • 100g cheese = 500L of water
  • 1 sausage = 1755L of water
  • 1 apple = 70L of water

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