Nike Greater China Basketball- GIVE ME THE BALL

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Created: 07/20/13
Last Edited: 11/11/13
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Description
GIVE ME THE BALL is an integrated campaign that inspired young passionate China ballers to show their hunger. While the TVC and digital content encouraged the youth to voice their desires and demands, the outdoor, print and retail content drove them to the court to prove themselves.

We used a basketball court as the canvas and created a mural that featured illustrations and quotes from Kobe Bryant, Kevin Durant, Yi Jianlian (top Chinese baller), Wang Zhelin (CBA star), Zhang Weiping (CBA commentator) and other Chinese ballers. The mural was used as billboards and different parts of it were used as posters and retail graphics.

We used a basketball court as the canvas and created a mural that featured illustrations and quotes from Kobe Bryant, Kevin Durant, Yi Jianlian (top Chinese baller), Wang Zhelin (CBA star), Zhang Weiping (CBA commentator) and other Chinese ballers. The mural was used as billboards and different parts of it were used as posters and retail graphics.
  • GIVE ME THE BALL is an integrated campaign that inspired young passionate China ballers to show their hunger. While the TVC and digital content encouraged the youth to voice their desires and demands, the outdoor, print and retail content drove them to the court to prove themselves.
     
    We used a basketball court as the canvas and created a mural that featured illustrations and quotes from Kobe Bryant, Kevin Durant, Yi Jianlian (top Chinese baller), Wang Zhelin (CBA star), Zhang Weiping (CBA commentator) and other Chinese ballers. The mural was used as billboards and different parts of it were used as posters and retail graphics.
     
     
    Client: Nike Greater China
    Agency: Wieden+Kennedy Shanghai
    Creative Director: Terence Leong
    Creative Team: Kevin Lunsong / Melvin Tan / Howl Lee / Nelson Ng / Cook Xu / Sam Liu
    Design: Howl Lee / Jok Jiang
    Illustration: Coozie / Jok Jiang
     
  • 60" TVC SPOT 
  •  
    LOGO/RETAIL

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