GIVE ME THE BALL is an integrated campaign that inspired young passionate China ballers to show their hunger. While the TVC and digital content encouraged the youth to voice their desires and demands, the outdoor, print and retail content drove them to the court to prove themselves.
We used a basketball court as the canvas and created a mural that featured illustrations and quotes from Kobe Bryant, Kevin Durant, Yi Jianlian (top Chinese baller), Wang Zhelin (CBA star), Zhang Weiping (CBA commentator) and other Chinese ballers. The mural was used as billboards and different parts of it were used as posters and retail graphics.
Client: Nike Greater China
Agency: Wieden+Kennedy Shanghai
Creative Director: Terence Leong
Creative Team: Kevin Lunsong / Melvin Tan / Howl Lee / Nelson Ng / Cook Xu / Sam Liu
Design: Howl Lee / Jok Jiang
Illustration: Coozie / Jok Jiang