Nike Gear Up is a brand new way to shop online. Gear up like the pros through the ultimate product recommender that suggests only the perfect fits. Answering a set of questions about your game, workout, and style conjures up a selection of suitable gear for combat. Nike Gear Up is a multi-category experience (football, soccer, running) that will continue to evolve through out 2012-13 with more categories and added functionality.
I worked as the lead designer on this project and executed the art direction while leading a team of 3-6 designers. With the complexity of this data driven experience the design team worked closely with a team of interaction designers, programmers and producers.
All aspects of the feature was designed to be localized in different regions of the world such as Asia, Europe, and South America.