Nike ‘Club der Töchter’

  • To make running an attractive sport for younger women, we founded the community
    ‘Club der Töchter’ (Girls Club) that meets offline for running and online on Facebook.
     
    The ID to the Club was a special shirt with a special twist: The girls couldn‘t just buy it, they had to run for it. The clubs backbone was a clubhouse on Facebook, where everything was coordinated.
     
    Club Apps on Facebook allowed the girls to invite each other to runs, parties, special events and shopping offers. Everything that happened in reality, then later went back to Facebook and was discussed by the girls.
  • Client: Nike
    Agency: Jung von Matt AG, Germany
    Creative Directors: Jacques Pense, Michael Ohanian, Kai Heuser
    Art Director: Benjamin Beck, Jenny Orel, Katharina Hanel
    Copywriter: Gun Aydemir, Norman Scholl, Alexander Seifritz
    Account Manager: Denise Winter, Sonja Kaufmann
    Producer Agency: Simone Abel
    Technical Management: Nils Doehring
    Programmer: Daniel Hübschmann
    Photographer: Stefan Schmid
    Production Company: Embassy of Dreams
    Published: 2010