Nike ‘Catch the Flash’

Info
Statistics
Created: 03/25/12
Last Edited: 02/26/14
26433
829
Description
In Fall 2011 Nike launched the Vapor Flash Jacket in Germany, Austria and Switzerland. A running jacket that is unique, because it fully reflects. Every runner wearing it is safer, since the Nike Vapor Flash Jacket makes him visible in the dark.
Our idea: “Catch the Flash” – the first chase that makes the invisible visible. On the dark streets of Vienna and at the same time online.
Starting: 50 Nike Runners wearing Vapor Flash Jackets. The Flashrunners. The whole of Vienna was chasing them in the streets. Because those flashing most of the Flashrunners with their cameras and thereby revealing their jacket numbers won a 10,000 euro platinum bar. Simultaneously, the rest of the world took part on our microsite. Since all 50 Flashrunners transferred their GPS data to the “Catch the Flash Online Game” in real time by using an app.
  • In Fall 2011 Nike launched the Vapor Flash Jacket in Germany, Austria and Switzerland.
    A running jacket that is unique, because it fully reflects. Every runner wearing it is safer,
    since the Nike Vapor Flash Jacket makes him visible in the dark.
     
    Our idea: ‘Catch the Flash’ – the first chase that makes the invisible visible.
    On the dark streets of Vienna and at the same time online.
     
    Starting: 50 Nike Runners wearing Vapor Flash Jackets – the Flash Runners. The whole of Vienna was chasing them in the streets. Because those flashing most of the Flash Runners with their cameras and thereby revealing their jacket numbers won a 10,000 Euro platinum bar. Simultaneously, the rest of the world took part on the microsite. Since all 50 Flash Runners transferred their GPS data to the ‘Catch the Flash Online Game’ in real time by using an app.
  • The Microsite: The homepage before the start.
  • The Store: Nike Vienna became the hub for the Vienna Chase.
  • The Microsite: just before the start.
  • The Flash Runners: 50 Nike chosen athletes and celebrities.
  • The App: A purpose-built app transferred the Flash Runners’ GPS Data into the online game.
  • The Online Game: The users navigated their runner through the virtual Vienna.
  • The Offline Chase: Runners flashed the Flash Runners and secured these pictures as trophies.
  • The Online Chase: Online gamers had to catch the Flash Runners virtually to secure the pictures as trophies.
  • At the same time as the real chase in Vienna, the Online Game was finished.
  • The Ranking: Immediately after the chase, the results of both chases were posted to the Nike Running Facebooksite.
  • The 10,000 Euro platinum bar.
  • The Vienna Finale: The Flash Runners and their chasers celebrated the winners at Nike Vienna.
  • The Winners: A chasing team won the 10,000 Euro platinum bar.
  • Client: Nike Gesellschaft mbH, Austria
    Agency: Jung von Matt AG, Germany
    Creative Directors: Kai Heuser, Joerg Jahn, Jacques Pense
    Art Director: Matías Müller
    Copywriters: Gün Aydemir, Matthias Hess, Christoph Moll
    Graphic Artists: C. Kock, A. Petruch, C. Mackamul, R. Noel, B. Noll, A. Jeutter
    Account Manager: Manuel Colloseus, Björn Hansen, Denise Winter
    Director: Cem Kaya
    Sound Design & Music: HearDis!
    Technical Director: Nils Doehring
    Programmer: Simon Schmid, Philipp Timmalog, Richard Pietsch, Darius Morawiec
    Information Architecture: A. Conradt, V. Dapprich, R. Rockmann, S. Heidfeld
    Producer: Anja Geib, Simone Abel
    Art Buyer: Bianca Winter
    Photographer: Mat Neidhart
    Motion Design: Aslan Malik
    Post Production: Recom GmbH & Co. KG
    Media: Mindshare GmbH & Co. KG (Austria)
    Published: 2011
  • Awards
    Art Directors Club Germany: 1 x Silver, 3 x Bronze, 1 x Finalist
    ADC Europe: 1 x Finalist
    Adam&Eva Award: 1 x Gold
    Cannes Lions: 1 x Finalist
    Creativ Club Austria: 1 x Gold, 2 x Silver, 1 x Bronze
    Clio Awards: 1 x Silver, 1 x Finalist
    Eurobest: 1 x Silver
    Epica Awards: 1 x Silver, 1 x Bronze
    DMMA Onlinestar: 1 x Bronze
    One Show: 1 x Silver, 2 x Finalist
    Red Dot: 2 x Winner

Discuss This Project: ( Comments)

You must to join the conversation.