In order to promote the 2010 World Cup from a Dutch perspective, Momkai was asked to design and build an online campaign for Nike. In essence, the Nike Art Challenge consists of portraits of five young Dutch artists and the work they have specifically created for the project, based on their love for football.
In addition to showcasing the artists work, we have allowed the visitor to vote for their favourite of the five. A challenge was born and with the implemented Facebook, Twitter and Hyves services the campaign was off to a running start via social media.
A photoshoot with J. de Bakker was arranged to showcase the artist and their work. To make sure that visitors of the gallery could give their vote as well, an instore column was designed. This housed a Mac with the website running on it.
Photography by: Jeroen de Bakker,
Post production and Art direction by: Momkai