Nike Air® : Concept Boards

    I wanted to create simple but surreal imagery that revolves around the topic gravity and floating, so I decided 
    to pick out some former NBA Allstar Dunk Champions. The results are a mix of staged photography and tactile 
    design. I tried to visualize the moment an exceptional athlete breaks out of regular physical boundaires and 
    goes beyond his limits and beyond time, into a new dimension of accuracy and skill, leaving everybody else 
    far behind.
    The follwing concept boards are supposed to function both as magazine spreads (if rotated 90° degrees), or as 
    a regular poster when looked at in portrait format.

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    © 2010
    Christoph Ruprecht