Nike Air® : Concept Boards

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Created: 09/04/10
Last Edited: 02/26/14
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Description
This is a freestyle/practice project and has not been commissioned by NIKE.
Nonetheless I hope you enjoy it and leave some feedback...
  • I wanted to create simple but surreal imagery that revolves around the topic gravity and floating, so I decided 
    to pick out some former NBA Allstar Dunk Champions. The results are a mix of staged photography and tactile 
    design. I tried to visualize the moment an exceptional athlete breaks out of regular physical boundaires and 
    goes beyond his limits and beyond time, into a new dimension of accuracy and skill, leaving everybody else 
    far behind.
     
    The follwing concept boards are supposed to function both as magazine spreads (if rotated 90° degrees), or as 
    a regular poster when looked at in portrait format.

     
  • Thank you for scrolling
     
    © 2010
    Christoph Ruprecht
     
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