Each and everyone of us have an opportunity to do something, anything we please really. Well, Nike 6.0 is giving you a chance with Surfca.li to do something about keeping the beautiful coast of California, well, beautiful. Surfca.li is an epic journey from Northern California to Southern California hitting the top surf spots along the way. Every stop will consist of some heavy surfing and some detailed lessons of how you too can help protect our beautiful ocean and beaches.
Concept and identity work for Nike 6.0 via MericanMade