New Jersey Lottery "Game Changer"

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Created: 01/23/12
Last Edited: 02/01/13
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Description
In this brand identity campaign the “New Power Ball” takes over center stage. The ball leads us through the spots, from one day dream to the next, teasing us with what could be … “Give Your Dreams A Chance”.
  • Client: New Jersey Lottery
    Campaign: "Give Your Dreams A Chance"
    Agency: Brushfire
    Production: Xenon
    Director: Michael Wiehart