Tobuild an engagingand disruptive digitalplatform for Nestlé’s a+ Milk•Thecommunication should be targeted towards Indian mothers, the decision makers as far ashousehold is concerned•Thecommunication should position a+ milk as a pure, trustworthy and optimumquality product•Thecommunication should also be able to break away from the clutter, whileingraining the insight into the TG that the product is meant for everyone, andis good for everyone
Outof sight, out of mindWe tend to forget the real issues oncethe news channels stop reporting them or newspapers stop covering them. Theissue remains.
“Itis best to buy milk from a renowned source. For those who can, buying milk soldby reputed companies in tetra packs is also a good option”