Nestle A+ Digital Strategy

Info
Statistics
Created: 06/29/12
Last Edited: 10/07/13
1045
19
1
Description
Out of sight, out of mind
We tend to forget the real issues once the news channels stop reporting them or newspapers stop covering them. The issue remains.

The solution
“It is best to buy milk from a renowned source. For those who can, buying milk sold by reputed companies in tetra packs is also a good option”
  • Nestle a+ Milk
  • The Challenge
    To build an engaging and disruptive digital platform for Nestlé’s a+ Milk •The communication should be targeted towards Indian mothers, the decision makers as far as household is concerned •The communication should position a+ milk as a pure, trustworthy and optimum quality product •The communication should also be able to break away from the clutter, while ingraining the insight into the TG that the product is meant for everyone, and is good for everyone

    The Insight
    Out of sight, out of mind We tend to forget the real issues once the news channels stop reporting them or newspapers stop covering them. The issue remains.

    The Solution
    “It is best to buy milk from a renowned source. For those who can, buying milk sold by reputed companies in tetra packs is also a good option”
  • Banner concept - If it isn't 100% pure, It's 100% gibberish.
  • The idea to spill the milk on the facts surrounding milk adulteration was necessary. Often when the media attention is removed on a subject, it often disappears from our minds. We wanted to bring back the attention to the facts and remind the users that packaged milk is safe milk. 
  • (pure first mock for presentation) The glass of milk and milk liquid to be generated in 3D.

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