Nespresso "What Else" 2012 | USA & Canada

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Created: 12/11/12
Last Edited: 02/28/13
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Description
© Nespresso "What Else" USA & Canada - 2012.

| Art Direction & Web Design |
  •  Year - 2012    |    Agency - Werkstatt    |    Client - Nespresso
  • I collaborated as freelance digital artdirector with a french agency to work on the website for the latestNespresso campaign starring Penelope Cruz for the USA & Canada.This website is aligned with the new TV ad for Nespresso and shows toits viewers how to create the perfect coffee with the Lattissima+machine through 4 recipes divided in several steps : Cappuccino,Latte Macchiato, Espresso Macchiato & Caffe Latte. After watchingone of these recipes you can share it with your family and/or yourfriends using facebook or twitter or simply print it.


    The final look is to credit to alldirectors, producers, creative directors, art directors, designers & developers, video editors and sounddesigners who worked on this project. The following final screens took some of my design proposals like shapes, UI design, colors or typefaces.

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