Nespresso "What Else" 2012 | USA & Canada

  •  Year - 2012    |    Agency - Werkstatt    |    Client - Nespresso
  • I collaborated as freelance digital art director with a french agency to work on the website for the latest Nespresso campaign starring Penelope Cruz for the USA & Canada. This website is aligned with the new TV ad for Nespresso and shows to its viewers how to create the perfect coffee with the Lattissima+ machine through 4 recipes divided in several steps : Cappuccino, Latte Macchiato, Espresso Macchiato & Caffe Latte. After watching one of these recipes you can share it with your family and/or your friends using facebook or twitter or simply print it.

    The final look is to credit to all directors, producers, creative directors, art directors, designers & developers, video editors and sound designers who worked on this project. The following final screens took some of my design proposals like shapes, UI design, colors or typefaces.