NOKIA / GLOBAL PACKAGING GRAPHICS

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Created: 04/06/11
Last Edited: 10/18/12
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Description
Working with Nokia's visual communication team, under Bobby Martin and later Ivan Mato, we designed a packaging graphics system which moved away from a fragmented brand towards brand unification, using blue colour-blocking. I was deeply involved in the whole project from concept to design, print testing, consumer testing and global rollout. I also personally managed the relationship between Visual Communication and the Accessories Business Department.
  • AFTER
  • BEFORE
  • Working with Nokia's visual communication team, under Bobby Martin and later Ivan Mato, we designed a packaging graphics system which moved away from a fragmented brand towards brand unification, using blue colour-blocking. I was deeply involved in the whole project from concept to design, print testing, consumer testing and global rollout. I also personally managed the relationship between Visual Communication and the Accessories Business Department.
  • I APPRECIATE IT IF YOU APPRECIATE IT.

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