- NIKE - We Run Berlin 2011
Apparel Design by Mike Friedrich
- NIKE invited me to represent my hometown Berlin in a worldwide Campaign about the new released LunarGlide+ 3 Running Sneaker. The Sneakers were introduced at Marathon Running events in Berlin, New York City, Peking, Rio de Janeiro, Beijing, Chicago, San Francisco, Tokyo and Boston .
I directed the look and colors of the LunarGlide+ 3 Berlin version. Including a special packaging, for which I did an illustration for the limited edition t-shirt and some printed stuff around. The sneaker and the t-shirt are now up for purchasing in different NIKE stores worldwide and NIKE online.
This was an awesome project and many thanks goes to
- the involved NIKE US Team for picking me
- the involved NIKE Germany team for the great stuff around the sneaker
- Natascha Zivadinovic for the beautiful photos