MongolTV summer program
Visual Identity - Branding - Broadcast Design - Commercials
2013 PROMAX BDA Los Angeles - BRONZE - GLOBAL EXCELLENCE - TOTAL PACKAGE - CHANNEL IMAGE
Series of TV ID produced in Asia for Mongol TV. The visual identity developed is global: new visual signature, more than twenty television commercials, series of animations, motion graphics for TV news... This plethora of visual elements will punctuate the air and confirm the identity of the channel. The centerpiece of this project is a television idents campaign to images breathtaking. These are twenty portraits of local peoples, visually oriented shoot in locations in Gobi Desert, Ulaanbaatar, East Siberian, Mongolian steppe, Altaï Mountains, Russian borders. Terelj National Park, Amarbayasgalant monastery... Impressive images, shoot by a joint venture of occidental and Mongolian staff. These vignettes suggest the presence of TV channel on the entire territory of Mongolia and its proximity to the population. This is a renewed image, contemporary Mongolia is projected here.