The brief: Create some brand love for a product that is largely taken for granted.
To show Mac users that Office "gets" them, we needed to show that Office isn’t just for pencil-pushers, grinding it out at a desk all day. It’s for anyone who has an idea they want to get out into a world full of PCs. So we made a campaign about people who free ideas from their minds and their Macs, and get them out there with the help of the world’s most tried and true productivity software. We met awesome people, listened to their stories and left feeling great about opening PowerPoint, which is really saying something.