Micheline

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Created: 01/27/11
Last Edited: 12/16/12
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Description
Micheline is a print-shop boutique dedicated to designing and printing stationery and pieces for social events. Interested in rejuvenating the brand in order to captivate the unexplored segment of young adults, Micheline came to Anagrama.
  • Micheline
    Branding - Interiorism
  • Micheline is a printing boutique founded in the mid 70's. Back then, it was very uncommon to find a printshop that offered both design and high-end printing under the same roof. The boutique came to us because they needed their brand and store to express

    Thanks to our branding strategy, Micheline is now a boutique that shows the highest quality, and welcomes all generations, making them feel comfortable and in their own environment.

    For the branding we selected a color palette based mainly on black and white, since all of the printed pieces are very colorful. Also, we designed a monogram that would be easy to reproduce on all of their printed pieces and that would work as a signature for their workshop.

    The interior is inspired in the ambiance of print-shops in the seventies: it has a few contemporary accents such as the lighting, which gives the interiors a vanguardist atmosphere. We made sure to use a neutral color palette to focus all of the attention on the shelves holding the printing catalogues, as well as to emphasize the brand's presence.

    The interiorism was developed with the collaboration of our friends German Dehesa and Roberto TreviƱo.

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