Michelin USA

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Created: 03/03/12
Last Edited: 11/21/12
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Description
TBWA/Chiat Recently updated Michelin’s website. They ask me to create content for the “gallery” section on all the sub pages which would be used across all social channels as well. Being recently inspired by HTML5 Chrome experiments I decided to create HTML5 based games. The games were designed to educate the user for each tire that would be the best fit for their type of car and driving style. In addition to creating the HTML5 games I also created concepts that would give the user a more realistic interactive experience.
  • Michelin USA
    HTML5 based Microgame
    TBWA/Chiat Recently updated Michelin’s website. They ask me to create content for the “gallery” section on all the sub pages which would be used across all social channels as well. Being recently inspired by HTML5 Chrome experiments I decided to create HTML5 based games. The games were designed to educate the user for each tire that would be the best fit for their type of car and driving style. In addition to creating the HTML5 games I also created concepts that would give the user a more realistic interactive experience.

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