Mezzo Labs

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Created: 08/24/12
Last Edited: 02/03/13
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Description
Mezzo Labs is a digital content and analytics consultancy.The project brief was to rebrand their three subdivisions, which cover the three major phases of their marketing campaign development tools. The typography was based on the already established main identity of the Mezzo brand to retain a sense of continuity while each division was paired with a symbol that represents their roles in a clever and interesting way. A set ofscientific symbols were created as a play on the word “labs.” A pencil/beaker to represent content creation, a DNA/people to represent the social content, and a magnifying glass/speedometer to represent performance optimization.
  • Mezzo Labs Sub-Brands
    Brand Identity
  • Mezzo Labs is a digital content and analytics consultancy.The project brief was to rebrand their three subdivisions, which cover the three major phases of their marketing campaign development tools. The typography was based on the already established main identity of the Mezzo brand to retain a sense of continuity while each division was paired with a symbol that represents their roles in a clever and interesting way. A set ofscientific symbols were created as a play on the word “labs.” A pencil/beaker to represent content creation, a DNA/people to represent the social content, and a magnifying glass/speedometer to represent performance optimization.

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