Mercedes AMG "Merry Christmas"

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Created: 12/10/12
Last Edited: 08/16/13
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2
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Description
This spot was used in social media channels and internal events from Mercedes AMG Customer Sports.
Storyline: It is nighttime at the Eurospeedway racetrack. Only one team is still working, preparing a Mercedes AMG SLS GT3 for a mysterious late night test drive. The mechanics are very excited about their work. Everything is ready, and the car leaves for the track. The fast ride commences: roaring sound, a glowing engine, and nervous mechanics chattering on the team radio. After the car returns to the pit lane, we see happy faces all around. It worked! The camera is showing a baking sheet on top of the engine with fresh made cookies. The mechanics sit together, eating cookies, celebrating Christmas, and laughing about their great idea. Merry Christmas!
  • Spot
  • BRIEFING
    - Christmas spot for external and internal communications
    - Sympathic and humorours tone

    CONCEPT
    A surprise ending of a mysterious night test run with the Mercedes AMG SLS GT3. Instead of testing new technology, the mechanics are trying to successfully bake cookies on the race car´s engine.

    DESCRIPTION
    Storyline: It is night time at the Eurospeedway racetrack. Only one team is still working, preparing a Mercedes AMG SLS GT3 for a mysterious late night test drive. The mechanics are very excited about their work. Everything is ready, and the car leaves for the track. The fast ride commences: roaring sound, a glowing engine, and nervous mechanics chattering on the team radio. After the car returns to the pit lane, we see happy faces all around. It worked! The camera is showing a baking sheet on top of the engine with fresh made cookies. The mechanics sit together, eating cookies, celebrating Christmas, and laughing about their great idea. Merry Christmas!

    TOUCHPOINTS
    - Internal company communications
    - Social media channels

    .......................................................................................................................................................................................................

    MY PART
    - Idea/concept
    - Creative direction
     

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