To an adult, McDonald’s is just another restaurant. But to a child, it is more than that – it’s a magical funhouse. A table can be a racetrack, a chair can a horse, a tap can be a waterfall. Children are limited purely by their imagination and sense of wonder. So, to promote the HappyMeal brand, we decided to connect with children in a special way - their way. And so, we reimagined our restaurants the way a child would.