Marine Boy integrated campaign

Info
Statistics
Created: 08/06/12
Last Edited: 10/21/13
565
3
0
Description
A fully integrated campaign for snack food brand - Marine Boy
  • Marine Boy integrated campaign
    A fully integrated campaign for children's snack food -  Marine Boy.
  • THE CHALLENGE
    Increase sales of Marine Boy in Vietnam by leveraging on the product's nutritional benefits.

    THE IDEA
    An integrated campaign that linked purchase to online experience. We incorporated Augmented Reality markers in the product packaging to drive consumers to the online portal and experience the sea creatures in a 'Virtual Aquarium'. Phase 1 for the website features a set of games designed to stimulate a child's thinking. A TVC was also produced to drive the AR functionality (activated on the website) and drive purchase.

Discuss This Project: ( Comments)

You must to join the conversation.