Macy's gave us the task to design its Holiday Window Display in their Miami Beach store.
When we saw the space, we thought this was a great opportunity to experiment with typography.
This year I have worked on a lot of typography projects, trying to take them out of a display or
a sketch book into a 3D level using different materials.
We decided to design the Macy's window display with these bases and using
the words "give" and "believe" (macy's promo word) we created the display using pins
and over 3,000 yards of thread, the very material of fashion.