Maciej Krawczyk

  • Photographer Maciej Krawczyk
    Services: Branding, Stationary & Web Design
    Objective: Identity
  • Visual identity for Norwegian photographer Maciej Krawczyk. The identity is based around the initials of the photographer's name. The letters "M" and "K" are used to create a symbol that intergrates exactly these two letters. The typography of the logotype is a round and thin grotesque, which creates a contrast between the hard edges of the symbol and typeface. A colour palette consisting of a rich marine blue and silver and a decorative pattern inspired from the aperture on a camera, are used to give the identity a clean, stylish, and sophisticated feel.
  • Concept