MOI&cie

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Created: 02/04/13
Last Edited: 03/04/13
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Description
Development of TV brand and visual identity for MOI&cie, a new woman digital TV channel of TVA group. Targeting women between 35 to 45 years. Creative and film direction, broadcast and motion design.
  • MOI&Cie new women digital tv channel
  • Development of TV brand and visual identity for MOI&cie, a new woman digital TV channel of TVA group. Targeting women between 35 to 45 years. Creative and film direction, broadcast and motion design. More over of 15 TV idents has be produce for the on-air imagery of the new woman channel. This series of powerful vignettes MOI&cie as Inspired by the chic lit. Discovering a various women profiles through their intrinsic qualities over funny situations. Visually staged in a bit retro graphic bohemian minimalist stylistic. Inspiring a strong feminine imagery, free spirit and accessible.
  • Channel: MOI& cie - TVA-member Québecor
    Customers: Denis Dubois, VP TVA specialized channel, Johanne Ménard brand director, Martine Adam, program director
    Creative: mémoire liquide
    Production: Stéphane Parent TVAccess
    Film Director: Christian Langlois
    1AD : Isabelle Brutus
    Stylist: Julie Anne Tremblay
    Director of Photography: Alexandre Bussière
    Set Manager: Nadine Petit Clerc
    TLC: Maina Miltza
    Cast: Maxime Giroux
    Cut and editorial: Miguel Raymond
    Production Manager: Suzanne Roy
    Production Coordinator: Véronique Denis
    Motion design and post production: Fly Studio, Charles Bertrand
    Coordination of post production: Valérie Dufour
    Music: Mathieu Lafontaine
    Sound recordist: TVApost production
    Promotions: Salvatore Scali and Maude Quirion, TVA Promotions

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