Maaemo is an ecological gourmet restaurant in Oslo, Norway. The cuisine of Maaemo is Nordic/Scandinavian, and the name derives from Finnish language meaning “Mother Earth”. The restaurant has a Norwegian owner, Danish cook and a Finnish sommelier, so it is truly a Scandinavian collaboration.
The design for Maaemo is inspired by Scandinavian nature and architecture. The design reflects on lines, shapes, rhythm and light creating a poetic, Nordic modernism.
This project was made in collaboration between Torgeir Hjetland and Ludvig Bruneau Rossow,
while working at Uniform Strategic Design, Oslo.
Folder + menu + paper bag + goodie bag + business card + hang tags + embossing tool
Folder with information on food suppliers for the restaurant
Wine list on iPad with wooden frame + Folder
Set table with folded menu
Wall decoration: Interpretation of the lines from the letter/receipt and menu
Toilet with walls of shale stone
Close up of letter/receipt with lines working both as instructions on how to fold and decoration