Lucky Brand Jeans
Premium Denim and Fashion Brand, Los Angeles CA
Lucky Brand's Spring 2013 Look Book series was shot by fashion photographer Alex Caley. A 40 page perfect bound seasonal look book and a 20 page saddle-stitched book featuring our plus-size line, were b0th printed on a refined matte coated stock in Italy, and mailed in a clear polyurethane sleeve. The third piece, a denim training guide for field associates and regional managers, consisted of seasonal fashion photography and imagery shot at our manufacturing plant. This book was 68 pages, perfect bound and printed on a rich, uncoated stock.