Lucky Brand Jeans
Premium Denim and Fashion Brand, Los Angeles CA
As Lucky Brand's new brand identity takes hold, we've been busy concepting and redesigning our core store signage packages to match. This "Sale" package for our retail stores was reworked with the new look, and designed to be an expandable program of generic percentages and dollar amounts for recurring promotions. The intent was to have them printed and shipped all at once to avoid shipping costs of individual, as needed print runs and the risk of inconsistencies in color & layout. Program consists of both small format interior signs and large format exterior signs.