Lucky Brand: Lucky You Newsprint and Postcard

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Created: 12/07/12
Last Edited: 12/20/12
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Description
Large format newsprint piece and postcard for Lucky Brand's Holiday gifting campaign.
  • Lucky Brand Jeans
    Premium Denim and Fashion Brand, Los Angeles CA
  • Lucky Brand shot a second campaign in Holiday 2013 with supermodels Sean O'pry and Emily Didonato. This time mixing brightly colored Sprouse-inspired hand-drawn type with playful imagery and copy. Once again Lucky produced a large format newsprint bag stuffer available in Lucky stores, and a folding 5x7 postcard mailed to Lucky Brand's mailing list.

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