Lucky Brand: Fall 2012 Advertising Campaign

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Created: 07/02/12
Last Edited: 01/30/13
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Description
Art Direction and Graphic Design for the Fall 2012 advertising campaign for a denim based fashion brand based in Los Angeles, CA
  • Lucky Brand Jeans
    Premium Denim and Fashion Brand, Los Angeles CA
  • The advertising campaign of Fall 2012 took Lucky to the California Central Coast. Shot by fashion photographer Alasdair McLellan and featuring supermodels David Gandy and Magdalena Frackowiak, the campaign was shot in the famous Butterfly House in Carmel.

    The two-issue seasonal advertising campaign ran in Vanity Fair, Elle, Vogue, Glamour, GQ and InStyle Magazines, was featured in the windows and in-store graphics of Lucky Brand's 200 stores across the U.S., and graced the the pages of the saddle-bound, 32 page catalog mailed to 300,000 of Lucky's best customers. 
  • GQ, Glamour, In Style, September 2012, single-page ads
  • Elle, September 2012, double-page spread
  • Vanity Fair, September 2012, four-page spread
  • Vogue, September 2012, double-page spread
  • In Style, October 2012, single-page ad
  • Vanity Fair, October 2012, double-page spread
  • GQ, Elle, Glamour, October 2012, single-page ads

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