Lucky Brand: 2013 Shoe Packaging

Created: 10/30/12
Last Edited: 11/29/12
Shoe packaging systems designed for Lucky Brand for 2013.
  • Standard Shoe Box
  • Lucky Brand Jeans
    Premium Denim and Fashion Brand, Los Angeles CA
  • Corresponding with an overall re-design of all of our retail store branded print collateral, I concepted and directed the design of two shoe packaging initiatives. The first was the redesign of our standard shoe-box to be more eye catching and brand correct, with subtle but clever copy and a drive to our online presence. The second was the design of specialty packaging for our most popular shoe, a thin ballet flat that is packaged, shipped and displayed in the store in an elegant tube, protected by a soft muslin bag with a grosgrain ribbon detail. 
  • Standard Shoe Box
  • Ballet Flat Shoe Tube
  • Ballet Flat Shoe Tube

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