• Lucia Pizza
    Identity

    I had the pleasure of designing for one of my favorite restaurants, one that I’ve been frequenting for almost 20 years. For the past 50 years, this little hole-in-the-wall pizzeria is the only thing that remains unchanged in this bustling town of Flushing, New York. Locals swear by this landmark establishment, long considered one of the best slices in New York.
  • Original storefront and signage (on far left).
  • Old signage.
  • New signage.
  • New signage at night.