London 2012 Olympic Games

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Created: 05/25/09
Last Edited: 10/24/14
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Description
The latest in a series of Olympic-inspired posters designed to commemorate OMEGA's appointment as Official Timekeeper of the Olympic Games for the 25th.
  • - LONDON 2012 OLYMPIC GAMES -
  • In 2006, OMEGA were announced as the Official Timekeeper of the Olympic Games for a 25th time.

    Using the language of Olympic poster graphic design, this project was a straight up branding exercise across all media during the 2012 Olympic Games. The central theme was an acknowledgement of the previous time OMEGA was in London: 1948. Back then they introduced the first photo-electric cell which was used in conjunction with the "race-end camera" producing the world's first Olympic photo-finish and changing the timekeeping technology forever.
  • Annoucement ceremony held at the London Stock Exchange building.
  • omegawatches.com homepage with Live Timing updates.
  • Twitter branding
  • YouTube branding
  • Branding on international news sites.
  • Facebook branded tab.
  • Economist iPad App

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