Sometimes photos just don't cut it. Lightt bridges the gap between photo and video. It's a unique app that tells a story through a timeline of motion captures and plays back in "flipbook" motion. I came on as a freelance Creative Director to help create the brand. Everything from identity to the iPhone 4 app design to the know new iPhone 5 app design which is shown here below to their entire web presence, some of which shown below as well. The team at Lightt liked working with me so much they made a Creative Advisor of the company.
On the web you can also view the player, after sharing a link or clicking via Facebook or Twitter. The player also mimics the product on the iPhone.
The blog, last image shown below, recreates the same feel as the player since indeed a lot of the posts will be highlights being played.