Lightt iPhone App

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Created: 02/06/13
Last Edited: 01/05/14
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Description
The creation of the Lightt. Everything from branding to iPhone 4, iPhone 5 app design as well as the entire web presence.
  • Sometimes photos just don't cut it. Lightt bridges the gap between photo and video. It's a unique app that tells a story through a timeline of motion captures and plays back in "flipbook" motion. I came on as a freelance Creative Director to help create the brand. Everything from identity to the iPhone 4 app design to the know new iPhone 5 app design which is shown here below to their entire web presence, some of which shown below as well. The team at Lightt liked working with me so much they made a Creative Advisor of the company.
     
     
    Follow Lightt on Twitter @lightt
     
    Follow me on Twitter @dannpetty
  • I wanted to make sure the web and iPhone we're in sync so I created lightt.com to mimic the way the product works on the iPhone, by scrolling and playing a video in a "flipbook" motion. Go to lightt.com to check it out or play the video below.
     
     
     
  • On the web you can also view the player, after sharing a link or clicking via Facebook or Twitter. The player also mimics the product on the iPhone.
     
    The blog, last image shown below, recreates the same feel as the player since indeed a lot of the posts will be highlights being played.

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