Kookie Cutters

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Created: 12/23/12
Last Edited: 03/23/13
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Description
As a maker I really enjoy making things that are fun. That is why I chose to completely re-brand the company Cookie Cutters (old name). Cookie
Cutters is a children haircut franchise that entertains children while giving them a great haircut. I already felt like this was a amazing company since the beginning, they just need re-branding to make them more visible and less outdated. I wanted to combine 50’s nostalgia with lovable monsters to deliver a style that would appeal to the children market.
  • ALL SHOULD BE MEMORABLE
    As a maker, I really enjoy making things that are fun.  That is why I chose to completely re-brand the company Cookie Cutters (old name).  Cookie Cutters is a children’s haircut franchise that entertains children while giving them a great haircut.  I already felt like this was an amazing company, they just needed re-branding to make them more visible and less outdated.  I wanted to combine 50’s nostalgia with lovable monsters to deliver a style that would appeal to the children’s market.

    OBJECTIVE
    Choose an existing company with existing branding identity and reposition it to the right market through print, digital, and advertising medias.

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