KI Furniture is headquartered out of Green Bay, Wisconsin. In 2012, KI launched Lightline, a moveable glass wall system dedicated to the enhancement of light. To promote the new product and name at Neocon 2012, the “Lightline” type treatment was molded out of white acrylic and suspended in the center of the product (four glass walls). Light was allowed to infuse the space and interact with the type treatment. Three other new product lines were also rolled out—Hub, Affina and Grazie. White walls with molded acrylic letterforms used the magic of light to broaden the showroom’s theme, while also telling specific stories about these product lines.