KI Furniture Showroom Typographic Treatments

Info
Statistics
Created: 10/26/12
Last Edited: 08/23/13
763
19
0
Description
KI Furniture is headquartered out of Green Bay, Wisconsin. In 2012, KI launched Lightline, a moveable glass wall system dedicated to the enhancement of light. To promote the new product and name at Neocon 2012, the “Lightline” type treatment was molded out of white acrylic and suspended in the center of the product (four glass walls). Light was allowed to infuse the space and interact with the type treatment. Three other new product lines were also rolled out—Hub, Affina and Grazie. White walls with molded acrylic letterforms used the magic of light to broaden the showroom’s theme, while also telling specific stories about these product lines.
  • KI Furniture is headquartered out of Green Bay, Wisconsin. In 2012, KI launched Lightline, a moveable glass wall system dedicated to the enhancement of light. To promote the new product and name at Neocon 2012, the “Lightline” type treatment was molded out of white acrylic and suspended in the center of the product (four glass walls). Light was allowed to infuse the space and interact with the type treatment. Three other new product lines were also rolled out—Hub, Affina and Grazie. White walls with molded acrylic letterforms used the magic of light to broaden the showroom’s theme, while also telling specific stories about these product lines.
  • Creative Director: Ron Sack; Writer: Cliff Watson; Designer: Brandon Oltman; Finish Artist: Joe Liebentritt; Production Managers: Gayle Adams and Michelle Sukup, Account Director: Roman Paluta; Project Manager: Jennifer Kros-Dorfmeyer
  • Recognition:
    2012 Best of NeoCon Silver award winner for Lightline™ movable glass wall system.
    Gold Award and Best of Show: AIGA Nebraska The Show 21
    Merit Award in HOW International Design 2013 for signage and wayfinding

Discuss This Project: ( Comments)

You must to join the conversation.