KI Furniture "Lightline" Logo System

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Created: 11/05/12
Last Edited: 06/11/14
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Description
This year, KI Furniture launched Lightline—a new wall product unlike anything the industry has ever seen. Lightline is dedicated to the enhancement of light and allows more light into interior environments than any glass wall system before it. While designing the logo for Lightline, we were inspired by the product’s clean lines and its large, unobstructed surfaces. We then designed the logo around the product’s interactions with light and how it defined a physical space through the combination of light, shadow and depth.
  • This year, KI Furniture launched Lightline—a new wall product unlike anything the industry has ever seen. Lightline is dedicated to the enhancement of light and allows more light into interior environments than any glass wall system before it. While designing the logo for Lightline, we were inspired by the product’s clean lines and its large, unobstructed surfaces. We then designed the logo around the product’s interactions with light and how it defined a physical space through the combination of light, shadow and depth.
  • Received a Gold Award:
    AIGA Nebraska The Show 21
  • Creative Director: Ron Sack; Writer: Cliff Watson; Designer: Brandon Oltman; Account Director: Roman Paluta; Project Manager: Jennifer Kros-Dorfmeyer

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