Kikkoman Soy Sauce launched +k campaign to communicate its rationale and core values, such as: creativity, pureness, authenticity, simplicity, quality and versatility.
To support the +k campaign an online platform has been created. Kikkoman lovers have been asked to send their ideas for using Kikkoman Soy Sauce. The limits are everything from the weird and wonderful to the unusual or unique. It’s not a recipe competition, but food ideas were also welcome.