JOFRAFIL

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Created: 11/01/12
Last Edited: 02/25/14
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Description
Counting now with 30 years of experience, JOFRAFIL, an acronym for Joaquim Fragoso & Filhos, Lda., works mainly with textile wastes from spinning, weaving and garment-making enterprises. The company collects, separates and packs wastes in bales for distribution.
To design the new identity, it was created the STACK typeface, based on the stacks of bales that characterises the company's function, each character/block is stacked as a bale.
The typeface was designed with 3 different weights, to mark and consolidate the corporate identity of JOFRAFIL across the company's products and merchandising.

© imagina: 2010
  • Counting now with 30 years of experience, JOFRAFIL, an acronym for Joaquim Fragoso & Filhos, Lda., works mainly with textile wastes from spinning, weaving and garment-making enterprises. The company collects, separates and packs wastes in bales for distribution.
    To design the new identity, it was created the STACK typeface, based on the stacks of bales that characterises the company's function, each character/block is stacked as a bale. The typeface was designed with 3 different weights, to mark and consolidate the corporate identity of JOFRAFIL across the company's products and merchandising.
     
    ©imagina: 2010

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