Instituto Superior de Especialidades de Monterrey.
ISEM is a new Institute specialized in graduate degree education. We designed a strong and fresh brand for them, as well as all the required stationary for their kick-off campaign.
Responsive education, for an ever-changing environment.
ISEM (Instituto Superior de Especialidades de Monterrey) specializes in graduate degree education, through the design of innovative study plans and interesting hacks that allow students to obtain degrees in more compact periods of time. Most of the contents are early responses to recent changes in education policies and practices in our country.
We helped them shape their brand promise around this value proposition: a responsive and accelerated form of education, custom built for next generation teachers and educators. To communicate this promise, we built upon a visually compelling identity; and the voice of a young guru, eloquent and savvy —but quite pragmatical.
☞ Visit isem.edu.mx