Hyundai Motor - Showroom Product Page (design guide)

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Created: 02/25/13
Last Edited: 07/22/13
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Description
In 2011, a lot of manpower were put to renewal the World Wide Hyundai Motor official website. D.FY proceed the guide design of the most large proportion of the product features.
Previously, a global guide was preceded by a partner, but we had to start with new approach method and contents design rather than using existing method.
  • Each features to serve the message with the point was vehicle image. So that we select the most appropriate image from the photo library and related resources that received. The chosen images were retouched more beautiful, more refined and more luxurious.
  • Create whole different Life style
    As the most significant factors of each vehicle exterior and interior must be shown different concept and lifestyle, we create completely different theme that never seen before.
  • The main visual image retouching process consists of three steps.
  • Main visual Making Films (i40-rear view)
  • Movie Editor : Jay Young Baek  /  Audio : 'Milk' by Bitbasic
  • In this project, we visualized 7 main vehicles
    and finished 22 kinds of lifestyle.
  • In sub contents, we could transfered more clearly with reviving the style and characteristic features by simple interactive function. We established unique device to emphasized the style of the vehicle once more, which are the most appearance of the vehicle features that headlights, side mirrors, rear light in the visual light on / off button.
  • To visualize the vehicle features, we expressed clearly and easily by highly using 3D modeling and sub graphics.
  • By showing image of vehicles or magnified parts, we pursue sophisticated and premium quality. Also, we approach by designing a three-dimensional composition escape from the equilibrium configuration.
    We've create photorealistic environment that can helps to understand the function by designing the traffic lane and vehicles movement.
  • In order to give the core message of highlights in each vehicle page, we newly design the concise and effective icon.
  • Through using the benefits of social network marketing, users or fans were able to comment via Twitter of Facebook SNS.
  • 22 main visual for total of seven vehicles were directed. (Flagship models of Azera, Elantra, i40, Tucson/ix35, Accent, Sonata, Veloster) Hyundai motor showrooms page were carried out about 6 months and as the large-scale projects, it was able to finish all the best from each of his area with multiple partners.
     
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    Art Director : Gwon Soongyu
    Illust / Designer : Jang Jaehyeon
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    Movie editor : Jay Young Baek
    Audio : 'Milk' by Bitbasic
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