Holden Evolution

  • Follows the evolution of the GM Holden Ute through the eras. CGI backgrounds and utes transform from the classic FJ through to the new VE model.

    The ad opens with a shot of the 1951 FX Ute, a “go-anywhere workhorse” with a modern OHV 6-cylinder engine. The ute morphs into the 1953 FJ model, face-lifted along with the local suburban homes. Before our eyes the ute moves through the 1957 FE model, the 1958 FC model, the 1960 FB model before morphing into the next series of EK (1961), EJ (1962), EH (1963), HD (1965), HR (1966), HK (1968), HT (1969), HG (1970) and HQ (1971). The Kingswood ute is picked up in a tornado and transformed into the a 21st century model before changing again into a green VE (2007) model.
    Agency: McCann Erickson, Melbourne

    Production: Zoom Film & TV
    Director: Mark Toia
    Creative Director: Vince McSweeney
    Art Director: Beck Wallman
    Copywriter: Alf Lee
    Production Producer: Keri Grant
    Editor: Mark Toia
    Post Production / VFX: Cutting Edge
    VFX Producer: Melanie Byers
    VFX Coordinator: Claire Chapman
    Head of 3D: Ben Folkman
    Technical Director: Elie Jamaa
    3D Artists: Nick Angus, Aaron Briggs, Scott Thomas, Jamie Engel, Steffen Litterini, Roy Mahli, Andrew Goode
    Shake Compositors: Matt Chance, Tim Walker, Tim Jones
    Matte Painter: Richard Deavin
    Inferno Online: Jeff Gaunt
    Telecine: Scott Harris
    Sound: Ross Batten