- Hello, Trouble.
GERBER 2012 CAMPAIGN
- Two years ago Mutt repositioned Gerber as a relentless problem solver that inspired a new logo, identity, packaging, e-commerce website, “Unstoppable” messaging and now the campaign to support it all. Launching with “The Instant,” a film showcasing the versatility of the everyday knife, the “Hello, Trouble” campaign focused on real people doing their real jobs. People who face trouble head-on every day. Since launch, Gerber has seen a 75% increase in traffic on http://gerbergear.com, a 350% increase in YouTube subscribers, 10% increase in Facebook friends, 14% increase in Twitter followers and 100% positive campaign feedback to date.