To promote the stellar lineup for HBO Original Series (2013), we got inspiration from the early
form of movie advertising — hand painted character movie posters.
With the leading characters of each series and their title art, we illustrated the ad for a huge 4 page gate-fold advertisment. The illustration also have the flexibility to split up individually into single series for different forms
of media. We created single page ads, banners, posters and premiums for this campaign.
Everything painted digitally from scratch to final.
Client: HBO Asia
SVP, Creative & Contents: Magdalene Ew
Art Director: Patrick Tan
Marketing Director: Vilia Chia
Production Studio: Ars Thanea
Executive Creative Director: Peter Jaworowski
Art Director: Karol Kolodzinski
Digital Artist: Karol Kolodzinski
Digital Painter: Krzysztof Roslan, Michal Lisowski, Patryk Habryn
Production Director: Marcin Molski