Guía breve para vivir en un mercado libre
(Guide for living in a free market)
Usually, in a competitive market, different companies manage to attract and keep customers through innovative services, policies and products. We were commissioned with the task of developing a visual narrative that explained in a very clear way how the world might work if government duties where executed in a similar scenario (thus the 'free market' part of the name, referring to a free market economy).
We employed a basic panel-to-panel plot, and introduced small nuggets of animation here and there. A somehow express exercise, we enjoyed the process and really liked the output.
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