Target/Grammys: Adele Fans Know Best

  • Fans Know Best
    Target lets fans share in the 2012 Grammys spotlight
  • For this year’s Grammys, we promoted Target's featured artists by shining the spotlight on the fans those artists inspire. To do this, we found online videos of fans covering each artist's signature song and filmed those fans singing their own version. This year it was the fan's time to shine.

  • Eleven year old singer, Denise Bestman, became a viral sensation after 40 million Grammy viewers saw her performance.
  • Wieden + Kennedy,Portland
    Creative Directors:Chris Mitton / Guy Seese
    Copywriter: J Smith
    Art Director: CaioLazzuri
    Producer: Aime Graham
    Account Team: TobyHussey, Matt Berry, Ann Halvorson
    Executive CreativeDirectors: Mark Fitzloff / Susan Hoffman
    Agency ExecutiveProducer: Ben Grylewicz
    Director: NanetteBurstein
    Production Company:Hungry Man
    Executive Producer:Cindy Becker
    Line Producer: DavidMarks
    Director ofPhotography: Tami Rieker
    Editorial Company:Joint
    Editor: Katie Turinski(Adele),
    Editor: Matt Hilberand Steve Sprinkel (Fray & Twilight)
    Post Producer: TerraCloyes
    Dream client: Jim Lawrence, JeanetteCarrell