Glaceau Vitaminwater - Antidote to feeling average

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Created: 02/17/13
Last Edited: 03/29/13
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Description
This stunning campaign for Glaceau Vitaminwater ‘Antidote to feeling average’ was directed by Kiku Ohe of Exit Films and shot on locations throughout Japan and Northern NSW.

The TVC worked with over 88,000 high resolution still images, which were lovingly stitched together by Senior Offline Editor Joe Morris, to create a day in the life of today’s youth striving to get most from every moment.

With such a complex workflow due to the sheer number of images, Senior Colourist Scott Maclean and Joe worked closely to ensure each still image was traced back to its native 5k raw rushes form, to allow full colour fidelity without any loss of resolution.
  • This stunning campaign for Glaceau Vitaminwater ‘Antidote to feeling average’ was directed by Kiku Ohe of Exit Films and shot on locations throughout Japan and Northern NSW. 
    The TVC worked with over 88,000 high resolution still images, which were lovingly stitched together by Senior Offline Editor Joe Morris, to create a day in the life of today’s youth striving to get most from every moment.
    With such a complex workflow due to the sheer number of images, Senior Colourist Scott Maclean and Joe worked closely to ensure each still image was traced back to its native 5k raw rushes form, to allow full colour fidelity without any loss of resolution. 
     
    Client: Coca-Cola South Pacific
    Agency: McCann Sydney
    Executive Creative Director: Oliver Maisey
    Art Director: Celine Faledam
    Copy writer: Rachel Guest
    Head of TV: Colin Tuohy

    Production Company
    Production Company: Exit Films
    Director: Kiku Ohe
    Producer: Peter Kearney

    Post Production
    Producer: Abby Buick
    Editor: Joe Morris
    Assistant Editor: Kelly Searancke
    Colourist: Scott Maclean
    Online: Heather Galvin
    End Tag VFX: Engine
     
     

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