This stunning campaign for Glaceau Vitaminwater ‘Antidote to feeling average’ was directed by Kiku Ohe of Exit Films and shot on locations throughout Japan and Northern NSW.
The TVC worked with over 88,000 high resolution still images, which were lovingly stitched together by Senior Offline Editor Joe Morris, to create a day in the life of today’s youth striving to get most from every moment.
With such a complex workflow due to the sheer number of images, Senior Colourist Scott Maclean and Joe worked closely to ensure each still image was traced back to its native 5k raw rushes form, to allow full colour fidelity without any loss of resolution.
Client: Coca-Cola South Pacific
Agency: McCann Sydney
Executive Creative Director: Oliver Maisey
Art Director: Celine Faledam
Copy writer: Rachel Guest
Head of TV: Colin Tuohy
Production Company: Exit Films
Director: Kiku Ohe
Producer: Peter Kearney
Producer: Abby Buick
Editor: Joe Morris
Assistant Editor: Kelly Searancke
Colourist: Scott Maclean
Online: Heather Galvin
End Tag VFX: Engine