Gimmicks

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Created: 11/06/12
Last Edited: 10/29/13
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Description
Most people think FedEx is only amazing at urgent shipping, when in fact, they also have amazing less urgent, freight and small business solutions, too. So, to let everyone know FedEx does more than just one thing really well, we created four commercials within one. Each scenario focuses on a genuine business need inherent to the characters featured, with a unique revelation that FedEx does that too.
Project Info
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Credits
SVP, Executive Creative Director: Peter Ignazi , SVP, Executive Creative Director: Carlos Moreno, Writer: Sean Atkinson , Art Director: Shawn James , Agency Producer: Anna Tricinci, Agency Producer: Dave Medlock , Production Company: Sons & Daughters , Executive Producer: Liane Thomas , Producer: Jeff Darragh , Production Designer: Noel McCarthy , Director: Peter Martin , Cinematographer: Barry Parrell , Editing House: PosterBoy Edit, Editor: Brian Williams , Assitant Editor: Steve MacGregor , Music: Grayson Matthews , Editing Executive Producer: Michelle Lee, Music: Grayson Matthews , Colour: Alter Ego , Colourist: Eric Whipp, Animatronics: Legacy Effects , CGI: Aardman Animations , VFX: Ring of Fire , Casting: Powerhouse , VP, Group Account Director: Steve Groh, Account Supervisor: Jaya Gothi , Account Executive: Christine Michalejko, Vice President Marketing, Brie Carere, Marketing Manager: Susan Hayes , Marketing Advisor: Jason Shane
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