"Project X" -or- Focus Forward Films
A Proposal for General Electric
Following is a project created as part of a proposal for GE's Focus Forward Films, referred to as Project X during the site's conceptual phase. Although I am very proud to show this work, it did not win us the contract.
From the real website: Focus Forward is an unprecedented new series of 30 three-minute stories about innovative people who are reshaping the world through act or invention, directed by the world's most celebrated documentary filmmakers.
Our goal was to create one design could be adapted across all platforms. We wanted the site to be as beautiful to look at as the movies were to watch, and for it to be as fun as it was functional.