Frøystad+Klock

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Created: 08/25/10
Last Edited: 11/18/12
41998
1994
Description
An identity for furniture designers Frøystad + Klock, inspired by scandinavian design traditions and their clever use of materials.
  • Frøystad+Klock

    Identity
    2010
  • A small identity for furniture designers Frøystad+Klock, inspired by scandinavian design traditions and their clever use of materials. A stripped down minimalistic approach is ensured by focusing on details in the wordmark like the plus, Ø and O, and the way they stand together. Twelve photos of different materials were teamed up with colored paper to separate the two designers. This also allows flexibility, each element can be shown a number of ways, within the same strict setup.
  • Business cards in two paper stocks featuring different material photos
  • The DVD sleeve folds out to form a '+'

  • One of Frøystad+Klocks chair designs — called Bottle
  • In their studio — Marte Frøystad explains to us the way they use pine

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